The SourceMedia Banking Group, IBM and Cisco Present a Complimentary Web Seminar:

The Future of Banking:
Enable the Customer Experience through Integration,
Collaboration and Social Networking

Date held: March 26, 2008
Duration: One Hour

Join us for a complimentary Web Seminar! Industry experts from IBM and Cisco will discuss the evolution of customer expectations impacting the banking industry and share the latest strategies and techniques for leveraging new communication and networking tools that positively impact both business growth and customer value. Topics to be discussed include:

"Wowing" the customer through integration
Customers and employees are expecting instant access to information 24/7 across all modes of communication. However, providing seamless consistent information across multiple channels can be challenging. Learn how leading banks are integrating different systems into one common platform by optimizing their banking front office environment. This not only helps lower bank costs, optimize network performance and improve security, but also improves the customer experience.

Leverage integration for real-time collaboration
As the pace of business quickens, so must the level of collaboration. Leverage the effectiveness of your Financial Institution and your communication investments with real-time collaboration tools that improve the exchange between employees and customers. Learn about applications like integrated voice and web conferencing, mobile IP soft phones and voicemail.

Harness the power of social networking to deepen customer relationships
The Proliferation of Open Standards have enabled innovation and greater efficiency of the "social experience" in what is now known as Web 2.0. Web 2.0 is about connecting people, and making technology efficient for all people. We'll discuss how tools such as blogs, wikis, mashups, gadgets and widgets are not just tech-speak, but enablers for reaching and deepening relationships with your customers. You'll learn how you can create a personalized approach to communicate with customers and prospects.

Learn how to:

  • Leverage current investments to have a deeper communication with customers and prospects
  • Differentiate yourself from other Financial Institutions through new tools
  • Create a collaborative environment to increase productivity and customers' perceived value
  • Enable your employees to be more responsive to your customers and prospects


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