The SourceMedia Banking Group and MarkMonitor Present a free Web Seminar:

Who's Winning the Phishing Arms Race: Strategies to Reduce Risk

Date held: September 27, 2007
Duration: One Hour

Featured Presenters:

  • Nick Holland, Senior Analyst, Aite Group, LLC
  • Leo Longauer, Head Group Intellectual Property, UBS AG
  • Rick Maltz, Chief Risk Officer, Bangor Savings Bank

Online phishing scams continue to plague the Internet -- according to recent Consumer Reports research, in the past two years a million consumers have lost billions of dollars. These schemes have evolved significantly and are becoming more sophisticated, from the technical tactics used to the ways in which victims are being fooled.

While the direct cost to the banking industry is significant, the impact on consumer confidence in conducting financial transactions online is more worrisome -- according to a poll by the Wall Street Journal and Harris Interactive, 24% of consumers limit their online banking transactions due to these growing fraudulent schemes.

But perhaps the most overlooked liability to this online fraud is the overall impact on corporate brands. Phishing scams attack brand equity which results in an overall loss in consumer perception.

How are leading banks dealing with this growing online threat? During this one-hour, complimentary web seminar hosted by American Banker, you will hear from an expert panel how your bank can protect itself from these online threats to corporate brands, increasing consumer confidence and reducing fraudulent losses.

You will also learn about:

  • The state of phishing today
  • The latest techniques phishers use to dupe banking customers -- including the growth of "rock phish" attacks
  • New research on leading multi-dimensional approaches for managing online fraud risk
  • Why it's important to view phishing protection within the context of an overall brand protection strategy
  • How certain technologies can help banks mitigate and respond to phishing threats


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